Everyone wants a piece of the social media pie. A growing number of new restaurants are using social media marketing to put out the word about their businesses. Social media has the power to draw customers to your restaurant. Imagine someone scrolling on Instagram, and sees that a friend visited your restaurant and posted an image about their experience.
Ask any South African what their favourite restaurant is, and they’re likely to say Spur, Panarottis, John Dory’s or name another well-known restaurant. But have you asked yourself why this is? What sets these kinds of restaurants apart from the rustic little restaurant around the corner? The answer is simple: brand identity.