On Valentine’s Day you give patrons bubbly and heart-shaped chocolates. Come Christmas, you put up a Christmas tree in your restaurant and play carols. Let’s not forget Saint Patrick’s when you dye your beer green and hope the party doesn’t get too rowdy, but what exactly do you do for Easter?
In a digital world fuelled by fierce Twitter wars (even among the most esteemed politicians), winning giveaways by liking and sharing a Facebook page, and determining your popularity based on your Instagram followers, the last thing a restaurant owner wants is an angry consumer behind a Twitter handle, because these consumers are worth ten unsatisfied patrons in-store. How restaurants view their patrons and how the general public views restaurants has changed drastically since consumers started taking to the social media streets. Customer satisfaction now stretches into the world of social media as well.
In every industry that deals with consumers there is one adage that holds unparalleled truth: the customer is king. Your restaurant relies on patrons to keep it going and would crumble to the ground without them. Your patrons are therefore your most valuable asset and should be treated accordingly. However, the only thing worse than having no customers is having angry customers. The last thing you as a restaurant owner want is a dissatisfied consumer behind a Twitter profile or on Hello Peter; this could have serious repercussions for your establishment and isn’t easily rectified.