In the era of the consumer, we need every bit of ammunition to target and see to their needs or run the risk of losing their business to our competitor down the road. In this quest for satisfying our consumers, information has become the driver of any modern establishment’s success. The more data we collect about our customers, the clearer the picture we have of how we can cater to them. But beware, collecting point of sale data on customer behaviour and gathering information that they submit to you is just one piece of the information pie. You also have the responsibility to see to it that the data you have on hand is safe and secure from the prying eyes of fraudsters.