The arrival of millennials into the consumer market has created a new customer. Restaurants have had to embark on a journey of continuous innovation to come up with better ways to serve up what this tech-savvy consumer is craving. The technological innovation introduced into the restaurant industry has driven customer loyalty, boosted revenue, created unique customer experience and, best of all, ensured restaurants are able to adapt to the needs of their target market and the changes within the industry.
Aside from being the most popular junk food we hate to love, pizza has always been at the forefront of the digital revolution happening in the food and hospitality industry. Historically, if consumers were seeking a meal that suits their need for speed and convenience, the options included either drive-thru or takeout, and takeout was limited to pretty much Asian food and pizza. This has changed since the popularity of mobile phones increased and establishments were able to incorporate technology into their customer service, but pizza remains the one true leader, having always been slightly more ahead of the curve than others in the foodservice industry.