Winter is coming. These have always been the words of the Starks of Winterfell and now they seem to have come true, literally and figuratively. As South Africans pile the blankets on their beds and restaurants roll out powerful flame heaters, there’s no denying that winter is here. But the season also brings with it the Game of Thrones winter we’ve only ever heard of. As tensions mount and plotlines come together in the penultimate season of this spectacular series, those in the restaurant industry are presented with an unmissable opportunity – to cash in on the seventh season of the much-loved Game of Thrones.
A study by the National Retail Federation found that 47% of consumers plan a special activity or experience to celebrate Father’s Day, and 67% of people choose to dine out for a meal. This means they’ll be turning to restaurants to deliver a special experience to show their fathers how special they are.
Restaurateurs are fortunate to be able to celebrate national holidays alongside their customers and, in doing so, grow and promote their establishments. Whether it’s a romantic candlelit dinner for two on Valentine’s Day or something as simple as green beer on St Patrick’s Day, your patrons turn to you to make the best of it. In fact, not making the best of it could mean missed opportunities for your restaurant.
While the rest of the world will be thinking about romance, chocolates, and flowers come 14 February, restaurateurs need to adopt a slightly different perspective. With 82% of consumers saying they would prefer an experience over a gift, this is an ideal opportunity for those in the restaurant industry to seize the opportunity and provide an exceptional Valentine’s experience.
The festive season can be one of two things for a restaurant: it can be a quiet, uneventful time, or it can be a hustling, bustling peak period during which your restaurant flourishes and makes a lot of profits. Fortunately, you determine which one of the two paths your establishment follows by taking certain steps to welcome and prepare for the holiday season. The more prepared you are, the more patrons you’ll be able to accommodate, and the more patrons you accommodate, the more patrons you will attract. Not entirely sure how you prepare for the holiday season? Try one of the following restaurant ideas:
The world is full of remarkable women who have achieved amazing things in their lives. Women like Marie Curie – who discovered two elements and quite literally lived and died for her work. We are fortunate to have many such women in South Africa. Known as SA’s “iron lady,” Thuli Madonsela has been one of the most courageous Public Protectors our country has seen and has reclaimed respect for women’s authority by the fearless way she exposed corruption. After a gruelling 700km race across the arctic which included encounters with polar bears and unforgiving storms, Lee Swan became the first African-born woman to reach the Magnetic North Pole, as well as winner of the race.
When smartphones and tablets were first introduced, one of the main concerns that were raised included that people were spending the majority of their time staring at screens. Now people are still staring at screens, but at least they’re getting exercise while doing so. In response to these concerns and as an effort to improve the physical health of players, Niantic Labs has developed Pokémon GO – a name that we have become all too familiar with since its introduction at the beginning of this month. Shortly after release, this augmented reality game became one of the most downloaded smartphone apps and caused Nintendo, partial owner of The Pokémon Company, stocks to skyrocket through the roof. While Pokémon GO has caused shares to soar, it can do the same with the sales in your restaurant, and here’s why.