While most restaurants will make more money in December than during the other 11 months of the year, there are ways to ensure you attract more patrons than your next-door competitor all year round. Let’s take a look at a few ways in which you can stay profitable throughout the year.

Advertise, advertise, advertise

As the saying goes, you’ve got to spend money to make money – as counter-intuitive as it may sound. But if you want to improve profits, it’s a necessary investment. Set up your budgets well in advance to give you enough time to save and come up with creative campaigns all year.

During holidays, the shopping malls, beaches and other tourist attractions are overflowing with people. You should use this to your brand marketing advantage and hand out flyers and display specials on boards in various locations. Build on your customer loyalty programme and get some subscribers in the process. Outside of the holidays, why not explore other platforms for marketing your restaurant? It’s the perfect opportunity to develop your presence on social media including Facebook, Instagram and Twitter. Find out more about how to use digital technology to market your restaurant.

Go mobile

Statistics show that people are increasingly using their phones to access the internet. This means that restaurants need to optimise their websites for cellphones and tablets. You should also ensure that you have a listing on Google My Business that shows your address and location on a map, opening times and contact details. This listing can also showcase photos of your restaurant and reviews. Check out our GMB page here.

Harness the power of PoS

One of the best ways to increase profits throughout the year is through the power of a Point of Sale solution. By automating many time-consuming and tedious processes in restaurant management, you have more time to focus on improving your overall offering and ROI. Valuable data gathered by a Point of Sale solution gives you insights into the inner workings of every aspect of every branch.

Pilot PoS brings you the powerful combination of robust hardware and intuitive software to streamline operations, reduce wastage and plug any revenue holes. Pilot PoS puts you in ultimate control of every branch in your network, enabling you to make informed decisions to improve profits and overall productivity.

Our mobile PoS software is designed to help you get the most out of every employee and optimise all front and back of house operations. For more on the benefits of mobile PoS, download our free Mobile PoS guide.

Author : Rudi Badenhorst