Restaurant interior design shows the character of your establishment and in an age of digital marketing, is more important than ever for attracting new customers. How Instagrammable your restaurant is will have as much impact on your patrons as the quality of your food and service. If you need some inspiration to get the right ideas to put your restaurant on the latest Instagram posts and attract customers in droves, we’re here to help. In this blog, we take a closer look at the latest colour trend in restaurant design, monochrome.

Keep it simple

It might seem like monochrome is an ultra-modern aesthetic. This kind of restaurant design seems like it was made for Instagram with its air of simplicity and hipster coolness. You might even be forgiven for thinking that monochrome designs stem from art directors in movies like Wes Anderson’s The Grand Budapest Hotel or Stanley Kubrick’s somewhat older A Clockwork Orange. But as this article on points out, British interior decorators David Hicks and Syrie Maugham were known for their single-colour rooms long before this trend. Maugham’s all-white rooms go way back to the 20s and 30s.

Pretty in pink

Colours are extremely provocative for people and smart restaurant designers know how to use this to good effect. Using a monochrome design maximises the effect for patrons and their experience of your restaurant is likely to be affected by the colour and design choices that you make.

The article that has been referenced is about the recent prevalence of monochromatic pink in trendy restaurants. Pink is having its moment right now. In fact, there’s a hue hat’s so fashionable in contemporary design that it’s been called “millennial pink”. It adorns everything from clothing to logos and even cocktails. Let’s just say this colour is no stranger to Instagram. Its success has been ascribed to numerous causes including women’s empowerment that’s embodied by the #MeToo movement, an association with health trends and, particularly in interior design, the fact that it’s photogenic and complements skin tones.

What’s next?

A range of other colours has been selected for monochromatic restaurant design. These include everything from the beautifully minimalist black to whimsical and childlike yellow. The monochrome trend seems to be taking off in restaurant design and it’s not hard to see why.

No matter what colour you choose, the monochrome effect is certainly very striking. For some local inspiration, check out the monochrome white design of Riverine Rabbit in Cape Town. If you are a restaurant owner or designer, why not consider hopping onto this trend? It’s sure to make your restaurant a hit on Instagram.

Riverine Rabbit, Cape Town.

The right interior design can get people talking about your restaurant, but you still have to fulfil the promise your decor makes with good food, excellent service and streamlined operations.

Download our guide,The definitive 21st-century restaurant playbook, for all the helpful tips you will need along the way.

Author : Rudi Badenhorst