If you don’t have a restaurant blog, you should take a leap into the 21st century and consider the benefits of blogging for your business. It’s not only a great marketing tool, it also gives you the opportunity to engage with potential customers online. And the best part is that you can make sure your restaurant is presented in the most impressive way possible.

What to put on your blog

A blog can be your restaurant’s online home and showcase special events with photos and videos, advertising promotions, and basically telling your story. It also helps to build your credibility in the industry and can be used to encourage engagement and help you to retain customers. Here are a few ideas for what you can talk about in your blog:

  • Recipes: Providing information about how your food is prepared should pique the interest of your patrons.
  • Meet the staff: Including the story of the owner and the staff, and even information about the community where you source your ingredients will help readers to feel connected to your establishment.
  • A digital news source: Your blog can be an interesting platform for restaurant updates, promotions, awards or attention you’ve received in the media for example, newspaper articles or TV/radio clips.

Pro blogging tips

Now that you know what you’re going to blog about, here are a few more advanced tips on how to present your blog to your target audience.

Firstly, ensure that the design is as appealing as the food you have on offer. Even if you set up a simple, user-friendly website, you can keep the design elements to a cool minimum. Link to your website, if you have one, and to your existing digital presence including LinkedIn, Twitter and Facebook. Make sure you have matched them aesthetically so that your brand has a uniform look. And don’t forget to update frequently so that your audience feels engaged.

A blog can be a great marketing tool for your restaurant. However, restaurant management stretches beyond marketing. It also involves implementing methods to improve the customer experience, streamline operations and boost efficiency. Find out more about how you can do this in your restaurant by reading our e-book.

Author : Rudi Badenhorst